Market research is necessary to establish the development strategy tailored to your company, is the process of evaluating the feasibility of a new product or service, by researching directly with potential customers and/or analysing the competition.

Market research allows us to discover the rules of the marketing game by understanding your target audience. In addition, it allows us to understand who your opponent is by assessing the strengths and weaknesses of the competition. Although it is part of the Marketing process, I have chosen to present it to you separately, because without it we cannot implement any other step in the development of your company. You may not choose complex marketing services at this point, but market research is vital.

The term "marketing" is used to explain a lot of different activities, all associated with selling your company's products and services. Advertising is one of the most prominent marketing activities, but so are consumer research, product design, and search engine optimization. Although all the activities are very different, they all have the same goal - to increase profits and meet customer needs. It is important to remember one thing: marketing is not sales. Sales are simply the result of good marketing. To bring the necessary added value to your business, I work with a team of marketing strategy experts who can deliver:

"Selling is more than a profession, it's a way of life" stated Zig Ziglar in his book The Art of Selling. Why do I remember this book, which has already passed the age of 18? Because I've always considered Sales an art, and Ziglar's statement: "You’ve got to BE before you can DO and DO before you can HAVE." summarizes my way of working, simply, clearly and eloquently. Supplier - Purchaser - Customer, in the more than 20 years of experience I have embraced all these responsibilities, in order to fully understand what it is like in the shoes of the person I am talking to, the one I represent, the one who needs me, the one who has expectations.

Who needs a lawyer? We don't 😊, but nevertheless, I work closely with a Lawyer specialized in Corporate Law, who can help us in any legal aspect:

• Drafting of contracts or drafts for other legal acts in connection with the activity of companies/individuals
• Drafting of court applications, complaints, defences, various applications to the courts, arbitration or litigation bodies, enforcement, etc. in commercial matters (disputes with professionals)
• Representation of the client's interests in all litigation pending before the courts and arbitration tribunals within the client's area of activity;

For each type of product there are a number of regulations that need to be followed and implemented. In addition to European legislation, there are specific rules in each country. To make sure that we comply with the legislation in Romania, we collaborate with partners for activities arising from our capacity as a certification body for construction products, as a certification body for management systems and as a factory production inspection body. My partners are both in Poland and in Romania, so we can correctly analyse the needs of your company.